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Dinner Meeting - Marketing: It affects everyone!

When:  Nov 14, 2018 from 04:00 PM to 07:00 PM (ET)
Associated with  Nation's Capital Chapter
 Nov 14: Dinner Meeting 
Guests are welcomed and encouraged to attend!
Chapter Dinner Meeting ~ Nov 14th
Marketing Strategy and Media:
Costs, Benefits and Analytics
Developing and implementing marketing strategies!
Revenue depends on it!
4pm Table Topics
(arrive at 4pm for an additional 1CPE)
IMA marketing strategy: Who are we reaching? How much does it cost?
Kathleen Sobieralski, CPA
5:30pm Official Program 
(arrive at 5pm for dinner and 1CPE)
Marketing Strategy and Media: Costs Benefits and Analytics
Shawne Howell, entrepreneur
Our "official" program will be presented by entrepreneur Shawne Howell, an accomplished consultant and strategy leader. She shares her professional business experience with students at the University of Maryland University College in her role as an adjunct professor. Professor Howell’s presentation links technology, media and results, with a focus on metrics and data analytics. Stakeholders purchase results, not services. Her clients include for profit as well as not for profit organizations.
Please join us at the Largo Academic Center, Wednesday November 14th for dinner (Ledo Pizza), networking, and our CPE sessions!
Our speakers are scheduled for 4 pm and 5:30 pm. Complete schedule presented below. 
Our Speaker
Professor Shawne Howell
Shawne M. Howell is an accomplished classically trained marketer who began her career in the Consumer Packaged Goods industry. She has generated over $1.4 billion in revenue during her career at some of the world's leading companies including" Cadbury Schweppes, The Gillette Company, Whirlpool Corporation and Hewlett-Packard Company. She is a branding expert and strategist, as well as a marketing intelligence expert. For the past several years she has worked as a consultant where she has been able to successfully apply her classical marketing training and business expertise to launch and grow businesses in both the product and service sectors. She currently serves as a highly rated Adjunct Associate Professor at the University of Maryland University College, where she contributed to the Marketing Principles course curriculum, and teaches several marketing courses.
Guests are always welcome and encouraged to attend!
Where? New Location
Academic Center
1616 McCormick Dr.
Largo, MD 20774
Metro: Blue or Silver to Largo Town Center Metro Bus 21.
(last bus leaves UMUC Largo Academic Center at 6:46pm)
Enter and check in and out with security at either entrance
Driving: free easy parking; Exit 17A on the 495 Beltway:
-From the Capital Beltway (I-495/95), merge on to Landover Road/Road/MD-202 via exit 17A toward Upper Marlboro.
-Proceed in right lane, then turn right on McCormick Drive.
-Proceed approximately one-fourth of a mile to 1616 McCormick Drive on the right.
Wednesday, Nov 14th
4:00 pm Table Topics *** 
5:00 pm Registration &
5:15 pm Dinner Buffet
5:30 pm Official Program (1 CPE)
6:30 pm Adjourn
*** optional 2nd CPE
Pay by Nov 12th:  
$15 IMA Members & Guests
$8 Students
Pay after Nov 12th or at door: 
$18 IMA Members & Guests
$10 Students
Ledo Pizza
Seasonal Fruit
Veggie Tray
Nation's Capital Chapter
Institute of Management Accountants


UMUC Largo Academic Center
1616 McCormick Dr
Largo, MD 20774